210: What Metrics To Look At When Testing Ad Copy In Google Ads

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing - En podkast av Chris Schaeffer, Certified Google Ads Specialist - Mandager

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Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/Show Notes:Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optim...

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