SaaStr 690: From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman

One of the open secrets behind a lot of great companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today.