Understanding TikTok with Jacob Pace of Flighthouse

TheNextCMO’s latest podcast is with Jacob Pace, the 21-year-old CEO of Flighthouse - the largest original content brand on TikTok with 24.5M followers. In addition to its original content series such as Finish The TikTok Lyrics and Dance Charades which amass millions of views per episode, brands and major labels tap into Flighthouse's white label marketing agency Flighthouse Media to ideate and execute marketing campaigns geared towards Gen Z and TikTok. In this podcast we discuss everything TikTok: How businesses should leverage the platform professionally, how Flighthouse grew its massive following, and how still stay authentic to your brand. Jacob Pace - https://www.linkedin.com/in/jacobpace/ Flighthouse - https://www.flight.house Flighthouse Media - https://www.flighthousemedia.com/ Finish the TikTok Lyrics - https://www.tiktok.com/@flighthouse/video/6783361942649048325 Dance Charades - https://www.tiktok.com/@flighthouse/video/6780386412391845126