The Next CMO Book with authors Peter Mahoney, Scott Todaro, and Dan Faulkner

In this episode, we hear from the authors of a great new book called "The Next CMO: A Guide to Operational Marketing Excellence." The title probably sounds familiar because it was written by our co-host, Peter Mahoney - along with two other co-authors and Plannuh executives Scott Todaro and Dan Faulkner. Peter, Dan, and Scott discuss the key points of the book, which is designed to be a guide for marketing executives to help them lead operationally excellent marketing teams. The book should be read by CMOs as well as marketers who are earlier in their careers. While supplies last, you can get a free copy of the book at the link below: https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence