The new marketing ROI with Dan Faulkner, CTO of Plannuh

The Next CMO’s latest podcast is with Dan Faulkner, the CTO of Plannuh. Dan is one of the 3 authors that wrote the Next CMO: A Guide to Operational Marketing Excellence. In Chapter 9 of the book he discusses the New Marketing ROI. During this podcast we focus on why measuring ROI is so important, the 3 key principles of MROI, the difference between ROI and CPO, and most importantly how marketers measure ROI correctly. Dan Faulkner - https://www.linkedin.com/in/danielfaulkner/ Book - The Next CMO: A Guide to Operational Marketing Excellence: https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence For more info about Plannuh, check out our website