The marketing DNA assessment with Dan Faulkner

TheNextCMO’s latest podcast is with Dan Faulkner the CTO of Plannuh. Before being employee #1 at Plannuh, Dan worked at Nuance Communications as the Senior VP and general manager. During his 13 year tenure, Dan focused on the VP & GM voice-to-text space leading product management and strategy for global enterprise business. In this episode, we cover Dan’s latest blog post, The Marketing DNA assessment, where we discuss the 4 key marketing DNA traits, how a marketing function changes between a service and platform, the different marketing techniques for B2B vs B2C companies, and how to build and assess a model that can adapt as your marketing DNA evolves. Blog post - https://blog.plannuh.com/blog/the-marketing-dna-assessment Dan Faulkner- https://www.linkedin.com/in/danielfaulkner/ For more info about Plannuh, check out our website