Strategic content marketing with Jeff Coyle, co-founder and CSO of MarketMuse

In this episode, Kelsey and I speak to Jeff Coyle, the co-founder and chief strategy officer of MarketMuse, an AI content intelligence and strategy platform and a 20+ year veteran of the content industry.  We cover a broad set of issues, including:Who should be on your content team?How do you measure value from your content?Dealing with content across media types and repurposing contentHow do you manage with a content team of one?How do live audio formats like Clubhouse fit into your content strategy?The impact of AI-based Tools like First Draft from MarketMuse and GPT-3Helpful links:Learn about Jeff CoyleLearn about MarketMuseLearn about Plannuh