Starting as head of marketing in a remote world, with Amanda Reierson, head of marketing at Thumbtack

In this episode, we speak to Amanda Reierson, the head of marketing  of Thumbtack, an online marketplace used by millions of consumers for all the services they need to manage their home.When we spoke to Amanda, she was 7 weeks into her new role after leaving her previous assignment as the  chief growth officer for Farmers Insurance.Before joining Farmers, Amanda oversaw all advertising marketing at Yahoo and led a strategic planning and analytics group at DIRECTV,We talked about transitioning to a new head of marketing  role in a remote only world, marketing to a two sided marketplace, the challenges of performance marketing in the new competitive world, and the balance the head of marketing  needs to strike between performance and brandMore about Amanda hereMore about Thumbtack hereMore about Plannuh hereMore about The Next CMO podcast here Produced by PodForte