Revenue Acceleration with DRIFT VP of Marketing, Kate Adams

TheNextCMO’s latest podcast is with Kate Adams the VP of Marketing at Drift. Kate has over 15 years of Mar-Tech experience and currently heads up Drift's demand generation efforts. Kate is essential to growing the brand and acquiring new customers. This podcast discusses the evolution of the marketing and sales roles, how Drift has moved its major event, HyperGrowth to a quarterly virtual event, RevGrowth, Drift’s plans to expand its community, and how conversational marketing has impacted the world of marketing. Kate Adams - https://www.linkedin.com/in/kateadams24 Drift -https://info.plannuh.com/building-marketing-plans-that-win Drift Community- https://community.drift.com RevGrowth - https://www.drift.com/summit/revgrowth-virtual-experiences/ For more info about Plannuh, check out our website