Marketing to difficult to reach audiences and measuring at the right level with Megan Berry, VP of Demand at Axonius

In this episode the The Next CMO podcast, we speak to Megan Berry, the VP of Demand at Axonius, the leading supplier of cyber security asset management.We discuss a broad range of topics, including:Measuring your marketing at the right level and focusing on quality vs. quantityHow Megan structures her team around campaign managersTight alignment between marketing and sales driven by twice a quarter QBRs and a "smarketing" (sales and marketing) sessionAnd even how Megan and her team are using Plannuh to simplify their lives ;-)For more information:Megan BerryAxoniusPlannuhIf you have ideas for topics or guests for The Next CMO podcast, you can submit them here.