Marketing Applications of B2B Intent Data with Marc Johnson, CMO of Bombora

Bombora is the leading provider of B2B intent data and Marc Johnson has spent decades building and scaling data businesses that service marketers and agencies.  We couldn't think of a better person to cover this incredibly important topic of intent data in marketing.During our conversation, we talk about several of the key applications of intent data, including sales targeting and prioritization, research (including understanding your ideal customer profile), customer churn prediction, and much more.Some helpful links from the show:More about Bombora: https://bombora.com/Bombora and MediaPost data:  https://bombora.com/intent-data-topic-trends-mediapost/ More about Marc Johnson:  https://www.linkedin.com/in/marcpauljohnson/ More about Plannuh: https://www.plannuh.com/