Lessons from a marketer of iconic brands including Nutella, Butterfinger, and Dove

TheNextCMO’s latest podcast is with Mark Wakefield the SVP of Marketing at Ferrero. Mark is a strong leader in the B2C marketing space and has played an instrumental role in doubling the Ferrero brands. At Unilever, Mark was also a main driver in launching the Dove “Real Beauty” campaign. In this podcast we discuss the fundamentals necessary to create an enduring marketing campaign, how every season has marketing insights that b2b and b2c marketers can leverage, and the importance of connecting to your consumer. Mark Wakefield - https://www.linkedin.com/in/mark-wakefield-82760520/ Ferrero - https://www.ferrero.com Butterfinger Investigators - https://www.butterfinger.com/bfi Mark wanted to make sure you recognized his great PR agency who introduced him to The Next CMO podcast: https://golin.com/   Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website