Leaning in to the new hybrid work model with Greg Ryan of Canon USA

In this episode of The Next CMO podcast, Kelsey and Peter speak to Greg Ryan, Vice President of the Corporate Planning Center for Canon Information & Imaging Solutions about: How Canon stays true to their near century old brandInnovating products to serve the changing needs of their customers during the pandemicMarketing through a partner networkLeaning in to the opportunity of the new hybrid work environment where every company is now a multi-location companyTargeting based on age of company vs. size of companyAnd selling physical products through immersive digital experiencesin other words, we covered a lot of groundLearn more here:About Greg: https://www.linkedin.com/in/gregorytryan/About Canon: https://www.usa.canon.com/internet/portal/us/homeThe latest on Canon  Information and Imaging Solutions merging with Canon USA: https://www.usa.canon.com/internet/portal/us/home/about/newsroom/press-releases/press-release-details/2021/20210401-corp/20210401-corp  Enjoy the episode