Goal-driven marketing with Scott Todaro, CMO of Plannuh
The Next CMO - En podkast av Planful
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Our guest this episode is Scott Todaro, the CMO of Plannuh. Scott is a goal-driven marketing zealot and recently published a series of thoughtful articles on the topic. You can read Scott's blog posts here: Are you Practicing Goals-Based Marketing? Building a Goals Hierarchy to Eliminate Busywork Marketing You Have Goals, but Do You Have the Right Strategy to Achieve Them? A 25+ veteran of marketing in technology, and a popular instructor at University of Massachusetts, you can connect with Scott on LinkedIn and Twitter.
