Digital Transformation with Erin Hutchinson, Global CMO of Merkle

The Next CMO - En podkast av Planful

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In this episode of the next CMO podcast we speak to Erin Hutchinson the global CMO of Merkle, a leading provider of customer experience technologies and solutions.Erin helps us understand how global brands are approaching their customer experience transformation projects, and how those projects have been accelerated because of changing consumer expectations during the pandemic.Merkle is also going through their own brand transformation as Erin shepherds them through Merkle 5.0, the fifth iteration of the company's brand.We also learn how Erin, who trained to be a teacher, went from an SQL developer to the global CMO of a leading technology company during her successful 20 year career.Learn more about Erin hereLearn more about Merkle hereLearn more about Plannuh here

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