Converting a complex event from physical to digital - lessons learned from EnterpriseDB user conference

TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department. Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them. Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and support leading up to the event. EnterpriseDB: https://www.enterprisedb.com/ Postgresvision 2020 - https://www.postgresvision.com/ Intrado Virtual Events: https://www.inxpo.com/virtual-events/ Rachael Champagne - https://www.linkedin.com/in/rachaelchampagne/ Frank Days - https://www.linkedin.com/in/tangyslice/ For more info about Plannuh, check out our website