Content Marketing with Nikhil Aitharaju, co-founder of Topic

Content marketing and optimization for SEO is an important topic for all marketers. Learn how Nikhil Aitharaju, the co-founder of Topic grew his last startup using SEO and inbound marketing and decided to build a platform to create SEO-friendly content at scale.In our discussion , we talk about the importance of a content strategy, how to find the keywords and topics that drive conversions, the concept of "pinpoint SEO", outsourcing vs. insourcing of content creation, and the ideal content marketing organization.Helpful linksLearn more about Nikhil here: https://www.linkedin.com/in/nikhilaitharaju/Find out how Topic can help your brand or agency create content briefs in half the time: https://www.usetopic.com/As always, you can learn more about Plannuh here: https://www.plannuh.com/