Best practices for in-sourcing your marketing with John Readman, CEO of Modo25

In this episode of The Next CMO podcast, Kelsey and I have a conversation with John Readman, the CEO of Modo25, an innovative agency based in the UK with offices in Leeds and London.John specializes in helping companies in-source their marketing, instead of relying completely on external agency partnersWe talk about the roles that are most important to bring inside your company first, issues and opportunities with in-sourcing your marketing, and about  BOSCO, a benchmarking tools that Modo25 created to show you how your marketing stacks up to your competitors.Learn more:John Readman on LinkedInModo25More info on BOSCO Plannuh websiteMore about The Next CMO podcast Produced by PodForte