ABM and Prospecting with Michael Phelan of Go To Market Pros

TheNextCMO’s latest podcast is with Michael Phelan, the Founder and CEO of Go to Market Pros. Michael specializes in market entry and expansion, product and service launches and growing revenue through sales and marketing programs. He also coined the term “Magnet Marketing", a systematic ABM approach designed to drive Net new prospect meetings (NNPM) for sales. In this episode, we cover why companies should implement Magnet Marketing, how to build a GTM strategy, and how to measure and audit the success of your GTM plan. Michael Phelan - https://www.linkedin.com/in/michaeljphelan1/ Go to Market Pros - https://www.gotomarketpros.com Magnet Marketing - https://www.gotomarketpros.com/offering For more info about Plannuh, check out our website