72: Labels that speak

Suppose a pair of trainers could not only assure you they were genuine but enable you to sell them back to the manufacturer for remaking so someone else could have them? The process starts with smarter labelling - Guy Clapperton speaks to Max Winograd, VP of connected products for Avery Dennison. If you enjoy this or would like to feed back/suggest future guests why not join the LinkedIn group?  (99+) The Near Futurist podcast | Groups | LinkedIn Also the podcast has its own website at nearfuturist.co.uk - and if you liked it, it would be really helpful to leave a review on whichever platform you found it - thank you! - GC