E179 | Why Referrals are Essential for Business Growth and Reputation with NPS creator, Fred Reichheld
Mind Your F**king Business - En podkast av Dominic Monkhouse - Tirsdager
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Fred Reichheld realised in the 90s that if you increase customer retention your profit will grow. However, simply telling people this didn’t work. He had to give them a way to measure the results. So he invented the Net Promoter System (NPS). And 20 years later we’re still arguing about it. To find out more, don’t miss this week’s The Melting Pot. Key takeaways: The Earned Growth Rate Net Promoter System Likelihood to recommend Be humble to keep customers Why referrals are earned growth