E175 | Rebroadcast: Why Branding Is Sex and Creating Irrational Loyalty with Deb Gabor

What’s your business aim? To achieve growth? To create a winning corporate culture? Deb Gabor, keynote speaker and bestselling author is on a mission to inspire 1 million brands to create irrational loyalty. Key takeaways: Irrational loyalty The four things the biggest brands in the world do Creating the ideal customer profile A niche is the sexiest thing about business The branding misconceptions holding businesses back Create core values to benefit your business and your clients