Closing the cyber protection gap, An Interview with Xing Xin, CEO & co-Founder, Upfort

This week’s The Leadership in Insurance Podcast 🎧continues our deep-dive into #Cyber, where I talk to Xing Xin, CEO and co-Founder at Upfort about 🔨‘enabler tools’ that can empower companies of all sizes to better manage cyber risk by unlocking their data to improve understanding of a company risk and support proactive interventions.  

In this episode we take a look at the growing Cyber protection gap – even a one man band now has multiple technology touch points. 

⇝We discuss how the growing SME protection gap is often underserved - particular for products that support fundamental cyber security controls and effective cyber risk management - and that’s where Upfort steps in.

We also discuss the ROI that criminals are really looking for in a cyber attack and how focusing on where ransomware attacks are the most cost-effective for criminals enables organisiations to invest more wisely in their cyber security

💡Listen in below for the top routes of entry

Xing also explains the biggest challenge in managing cyber risk – changing user behaviour - as it often at the individual level that cyber risk enters a business (👇listen in for my great analogy comparing cyber security to a smoke detectors!). We discuss how there isn’t a single bullet but multiple avenues to support changing behaviour including:

💸encouraging more proactive behaviour e.g. through incentives and discounts

📲engaging in user training, simulated attacks and AI assistance – including the use of gamification

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