Guest: Esben Friis-Jensen - Maximizing Product-Led Growth

In this episode, we sit down with Esben Friis-Jenson, Cofounder and CRO at User Flow to discuss product-led growth. Esben shares his insights and experiences helping organizations move from sales-led to product-led growth models. He discusses some of the benefits, challenges, and action steps you can take to become a product-led growth organization.   About Esben Riis-Jensen Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to be more product-led. Prior to Userflow, Esben co-founded Cobalt, which today is a 200+ employee company. At Cobalt, Esben was a part of a product-led growth initiative and this piqued his interest to go all in and start a company in the space.    Connect with Esben Esbenon LinkedIn: https://www.linkedin.com/in/rossfulton/ User Flow: https://userflow.com/ Product Led: https://productled.com/   ADDITIONAL RESOURCES Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/   SPONSORED BY SUCCESS CHAIN! The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at: https://www.successchain.net