117. The Importance of Cause, with Dr. Jackie Freiberg

On this episode of The Innovation Engine, we'll be looking at the importance of cause with Dr. Jackie Freiberg. Among the topics we'll discuss are how one insurance company, National Life, managed to change their industry at least in part thanks to being a cause-driven company; why it's vitally important to define your business' "why" in this day and age; and why employee behavior and overall attitude tend to be wildly different in cause-driven companies when compared to their counterparts. Dr. Jackie Freiberg joins us on this episode to discuss all that and more. Dr. Freiberg, who along with her husband Dr. Kevin Freiberg, has written numerous books about how some of the world's most successful companies build cultures that thrive on innovation. Their most recent book, Cause! A Business Strategy for Standing Out in a Sea of Sameness, was recently published and can be found in bookstores around the country. In addition to being best-selling authors, Drs. Jackie and Kevin are both sought-after speakers on the subjects of innovation, execution, and corporate leadership development. Show Notes Visit Drs. Jackie and Kevin's website: http://www.freibergs.com/ Buy Cause! A Business Strategy for Standing Out in a Sea of Sameness on their website: https://store.freibergs.com/ Follow Drs. Jackie and Kevin on Twitter: https://twitter.com/kevinandjackie