86. Growth Through Innovation, with Mark Schaefer

On this week's episode of the podcast, we talk about growth through innovation with Mark Schaefer. Among the topics we cover are the concepts of the Alpha audience - or apostle audience - and why they're important concepts to understand, essential marketing strategies that are vital for any company looking to grow exponentially, and why Mark believes that there truly is a Tao of Twitter. Mark Schaefer joins us on this week's episode to discuss those topics and more. Mark is the founder and Executive Director of Schaefer Marketing Solutions, a marketing company that helps businesses grow through social media, content, and strategic marketing. His portfolio includes seven patents, two graduate degrees, a mentorship with Peter Drucker, and five best-selling marketing books, including The Content Code, The Tao of Twitter, and Return on Influence. Mark is a regular blogger at {grow}, one of the top marketing blogs in the world, and he teaches graduate marketing classes at Rutgers University. He has been a keynote speaker at a number of well-known events worldwide, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He’s also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Show Notes  Follow Mark Schaefer on Twitter: http://twitter.com/markwschaefer Visit Schaefer Marketing Solutions' website: www.businessesgrow.com Browse Mark's books on Amazon