146. Costovation: Innovation That Gives Your Customers Exactly What They Want (& Nothing More) - with Stephen Wunker

On this episode, we'll be looking at “cost-ovation,” or innovation that gives your customers exactly what they want – and nothing more. We'll look at how companies like Planet Fitness have become wildly successful by challenging long-held assumptions about what their customers actually want and need, the three core traits shared by companies that excel at costovation, and why setting a vision with strategic objectives is such a key component for any innovation effort. Joining us for this episode to talk about all that and more is Stephen Wunker, the Managing Director and US Market Head of New Markets Advisors. Stephen combines world-class strategy consulting and entrepreneurial skills, and he's the author of Costovation: Innovation that Gives your Customers Exactly What They Want and Nothing More. He's also the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, which was named one of the five Best Business Books of 2011, and the co-author of Jobs to be Done: A Roadmap for Customer-Centered Innovation, which was one of four finalists for Best General Business Book of 2016. Resources: Learn more at Costovation.com Costovation: Innovation that Gives your Customers Exactly What They Want and Nothing More Capturing New Markets: How Smart Companies Create Opportunities Others Don't Jobs to be Done: A Roadmap for Customer-Centered Innovation Learn more and get the full show notes at: 3PillarGlobal.com