TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
The Influence Factor by The Influencer Marketing Factory - En podkast av The Influencer Marketing Factory - Onsdager
Kategorier:
In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, attention, analytics, successful case studies, and creator-led marketing in today's digital realm. đ Leave a 5-star rating on â â â â â â â â â â â â â â â â â Apple Podcastsâ â â â â â â â â â â â â â â â â and â â â â â â â â â â â â â â â â â Spotifyâ â â â â â â â â â â â â â â â â đ Start Your Next Influencer Marketing Campaign: â â â https://bit.ly/IMgetstartedâ â â đïž Want to be a guest? â â â â â â â â â â Apply hereâ â Show Notes: (00:57) - Who is Adrienne? (02:43) - Who is Sofia? (04:00) - Shifts across the Creator Economy (11:13) - Navigating the sales funnel (16:06) - Significance of resonance and relevance (22:08) - Professionals sharing their experiences (29:05) - Exploring TikTok's sound component (34:08) - Creator-led strategy (36:57) - Creative codes Retaining Influence w/ Conor Begley (CreatorIQ)â â â Creator Economy Insights Unveiled w/ Matt Navarraâ â â â â â Influencer Activations that Drive Results w/ James Creech (Brandwatch)â â â â â â â From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolenâ â â â â â â â Insider View of VidCon w/ Colin Hickeyâ â â â â â â â Funding the Creative Journey w/ Aaron DeBevoise (Spotter)â â â â â â â â Swipe Right on OkCupid Success w/ Michael Kayeâ â â â â â â â The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahanâ â â â â â â â Decoding the Secrets of the Creator Economy w/ Avi Gandhiâ â â â â â â â The Art of Social Media Creativity w/ Jon Youshaeiâ â â â â â â â Exploring the Influence and Impact of Reddit w/ Will Cadyâ â â â â â â â Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)â â â â â â â â New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Habermanâ â â â â â â â Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)â â â â â â â â Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)â
