The Agency Perspective on Retail Media, in partnership with Tesco Media and Insight Platform

Welcome back to The IAB UK Podcast and the third part of this Retail Media miniseries, produced in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy. In this final episode, we take a deep-dive into how agencies are leveraging retail media effectively. James Chandler is joined in the studio by OMD UK’s Vicky Fox and Wavemaker’s Andy Collins, alongside Tesco Media & Insight Platform’s Steve Edwards, to unpack the role that retail media can play within omnichannel strategies and how to break out specialist silos so that expertise is embedded throughout the planning process.You can also watch this episode in full on YouTube at: https://youtu.be/r14yuS5Tgj4  Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/ Hosted on Acast. See acast.com/privacy for more information.