Hitting the Right Emotional Tone with Ad Storytelling

Today’s episode features Vera Sidlova, Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Vera has been focused on creative effectiveness research and helps manage Kantar’s creative solutions portfolio.Vera discussed how Affectiva’s advanced facial coding technology is integrated into Kantar’s methodology for ad testing to pr...