Building A B2B eCommerce Brand With Staples Vice President of Brand & Product Management Daniel Reilly
The Hard Truth About B2B eCommerce - En podkast av Isaiah Bollinger - Onsdager
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Send us a textDaniel Reilly joins us to discuss his growth as a B2B leader at Staples and how he has seen the industry evolve from a focus on direct-to-consumer eCommerce to B2B eCommerce. We discuss the complexities of selling to small businesses, medium-size businesses, and large enterprises and how their buying habits may differ. Daniel helps us break down the areas to focus to capture online sales from a wide variety of types of B2B buyers.
