#155 Shorts - Clicks on your newsletter (1): Purpose and format

Episode siteIn this episode, we dive into the foundational aspects of launching a successful newsletter. The discussion kicks off with the importance of defining a clear purpose—whether it’s to inform, engage, or drive action. Without a well-defined objective, a newsletter risks becoming just another email in a crowded inbox.We also explore the critical role of knowing your audience and segmenting them to tailor content effectively. A strong communication strategy requires sticking to a consistent format so that readers know what to expect each time. Lastly, we highlight the importance of revisiting and refining your strategy over time to avoid losing focus and ensure continued effectiveness.Time codes:00:02:54 Picking the winner00:04:39 Introduction on click on your newsletter00:06:38 Define your purpose00:18:02 Know your audience00:23:58 Maintain a consistent format