#150 Shorts - Sell your project to the media (3): Build relations

Episode site The final episode in this series focuses on the critical role of relationship-building in successful communication strategies. The hosts highlight the importance of following up after sending a press release, emphasizing that persistence (when done respectfully) often makes the difference between a missed opportunity and a published story. They discuss how to make interactions with journalists easy and valuable by being prepared, responsive, and available to clarify or expand on details when contacted. Casper shares insights on fostering long-term relationships with journalists through consistent, meaningful interactions, such as commenting on their work or inviting them to relevant events. The discussion also touches on creative ways to build rapport, including the use of humor and personalization to maintain interest. This episode equips listeners with actionable strategies to turn press pitches into lasting professional relationships, ultimately ensuring sustained media coverage for their projects. Time codes: 00:03:02 Introduction: Build relations 00:04:01 Be available for questions 00:09:20 Build relationships with journalists 00:18:21 Follow up without being pushy