Geotechnical Engineering Content Creation: Why Engineers MUST Share Their Expertise Online – Ep 121

In this episode, I talk with Deborah Tusingwire, founder of ORESOIL, about how geotechnical engineering content creation has shaped her career, the challenges of sharing technical knowledge, and why engineers should use it to grow their influence and impact. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the Questions We Asked Deborah: Why is geotechnical engineering content creation important, and how has it shaped your career and influence in the industry? Considering the value of social media over traditional conference papers, how has this shift affected your approach to professional visibility? Who are the key professionals involved in building a house, and what challenges have you faced in raising awareness about the role of geotechnical engineers in this process? What strategies have you found effective in overcoming the challenges associated with content creation in civil engineering? Which platforms or formats have proven most successful for your content related to geotechnical investigations, soil testing, mineral exploration, and geophysical surveys, and why? How do you manage the demands of running a firm while also maintaining an active social media presence? What final piece of advice would you offer to geotechnical engineers and students who feel overwhelmed by the idea of creating content? Here Are Some of the Key Points Discussed About Geotechnical Engineering Content Creation and Why Engineers MUST Share Their Expertise Online: Geotechnical engineering content creation plays a vital role in educating the public, policymakers, and industry professionals on soil and structural integrity. Sharing knowledge through digital platforms allows engineers to advance their careers, increase visibility, and influence policy, especially in areas where geotechnical awareness remains low. Social media bridges the gap between academic research and public understanding, making geotechnical engineering more accessible. By leveraging content creation, engineers can showcase their work beyond conferences and publications, simplifying technical topics and demonstrating the profession’s impact on economic development and infrastructure safety. Geotechnical investigations, soil testing, and foundation stability are essential for construction, yet the role of geotechnical engineers is often overlooked. Raising awareness about these critical processes requires clear and engaging communication to help clients and stakeholders understand their importance. Video content on platforms like YouTube and Instagram strengthens trust and engagement, allowing audiences to connect with real professionals. Treating social media as both an educational tool and a business strategy expands industry influence while addressing challenges such as limited resources. Short-form video content, including YouTube Shorts, Instagram Reels, and TikTok videos, enhances credibility and simplifies technical concepts in an accessible way. These formats demonstrate real-world applications and create valuable connections within the industry. Maintaining consistency and enthusiasm transforms geotechnical engineering content creation from an obligation into a natural part of business operations. Viewing social media as a tool for education and industry growth keeps professionals motivated and encourages consistent engagement. Taking the first step in content creation for geotechnical engineering builds momentum, credibility, and industry influence over time. Dedication and perseverance turn even the most challenging tasks into valuable opportunities, while an engaged audience remains appreciative of shared expertise. More Details in This Episode… About Deborah Tusingwire