S4 E12: How to delight your customers & keep them coming back for more

It is far easier to sell to loyal, returning customers than it is convincing new people to buy from you, so how do we make them want to keep coming back for more? The secret is to spend time and effort delighting your existing customers - the same time and effort that you spend on marketing yourself to new people! In this episode I'm sharing my tips on how to do that.