937: Revenue Rules: A Step by Step Guide

Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers. Cody covers:Introducing the 30 revenue rules and why we need themExplaining the rulesAudience questions & answersCheck out these additional resources mentioned in the episode:What Got You Here Won’t Get You There by Marshall GoldsmithThe Infinite Game by Simon SinekThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.