929. Modern Strategies to Align Sales & Marketing

Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done. What are some measurable processes that organizations can integrate and objectively benefit from? In this episode, Jeff Davis, Associate Director of Business and Brand Strategy at AbbVie, discusses how to align sales and marketing more effectively to add value to every stage of the buyer’s journey. Jeff covers:Misalignment in an organizationThe modern buyer seller relationship has changedHelping buyers make decisionsThe buyer’s journey is not a lead handoff processCheck out these resources mentioned during the episode:Create Togetherness by Jeff Davismeetjeffdavis.comThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.