922. How RevOps is Integrating into Existing Company Structures

Many businesses are adopting the Revenue Operations role. But what exactly is RevOps? How is success measured and who do they report to? How does a company know the right time to bring on the new position?In this special Q&A episode, I talk with Mallory Lee, Revenue Operations at Terminus, and Mark Znutas, Vice President of GTM Strategy and Operations at HubSpot. We discuss the intricacies of RevOps and why it’s so revolutionary. What we discuss:Introductions & the biggest myths of RevOpsHow the RevOps position is measured & transitioned intoWhen is a company ready to invest in RevOps?Using RevOps to align business operationsThe go-to-market and RevOps connectionThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.