909. From IRL to URL: Embracing Virtual ABM

The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events. But it was a challenge ripe for conquering.In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.