906. How to Operationalize a Word-of-Mouth Strategy w/ Jay Baer

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…But you probably don’t have a word-of-mouth strategy.In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.In this episode we discuss:What talking triggers are and how to use themB2B companies that create exceptional word-of-mouth strategiesConducting customer interviews to understand your touchpointsWhy the unexpected is the opportunity for brand differentiationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.