899. Five Most Common Mistakes ABM Programs Make With C-Suite Initiatives

There’s much to be learned from the failures of implementing ABM strategies.In this take-over episode, Rob Leavitt, Senior VP of Consulting at ITSMA and Marlowe Fenne, ITSMA LeadershipCouncil Member join us to discuss the pivotal lessons they’ve learned from getting it all wrong.We discussed:The power of personalizationPrioritizing time-efficiencyProviding new industry knowledge and unique perspectiveListening closely to the insights