891. Why Experimenting Is the New Marketing

Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing.There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword.  But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft.Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large expensive campaigns.