878. Taking the First Steps Into the Mobile Experience Journey

While companies continue to invest in the digital transformation through desktop sites, many are ignoring the same level of investment in mobile apps.This can be a costly mistake as more consumers prefer to use their phones for purchases; if a company's mobile site & app experience is less than the consumer expects, they might turn elsewhere.Samir Kumar Sah, host of The Experience Business podcast, discusses the critical importance of mobile app investment and 7 key steps to a mobile-first strategy.