868. A Deeper Level of Customer Service w/ Kim Marie Ruquet

Account based marketing (ABM) can be split into three approaches: one-to-one, one-to-few, and one-to-many. Choosing the best approach to ABM marketing can create a more focused experience for the buyer.Samir Kumar Sah, host of The Experience Business podcast, is joined by Kim Marie Ruquet, a B2B Marketing Executive, for this episode of the Takeover Series to discuss ABM and the strategies used:How ABM is Different From B2BThe Three Approaches to ABMStrategies for Choosing an ApproachTo hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. Click here to view the book mentioned during the podcast.