862. Innovating Inbound: Virtual Events Don’t Have to Suck

How many virtual events have you attended since the pandemic started? Let’s face it: most of them suck. But the ones that don’t are the ones that embrace the constraints and innovate.Events like Inbound. In the latest LinkedIn Live episode, I’m joined by Susan, title at Hubspot, who helped rethink the 20,000+ person event and create a virtual event that doesn’t suck — it rocks.We discuss:How constraints foster creativityWhy business events need to be human firstHow to pick what to suffer through from equally painful optionsThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.