852. What It Takes to Become a World-Class CMO

For many marketers, becoming a CMO is the end-goal. But it’s not like there’s an instruction manual to get there. If you want to become a great CMO, you need to learn from a great CMO. That’s why I invited Mayur Gupta, Chief Marketing & Strategy Officer at Gannett, onto the show. Mayur is a fantastic CMO — and he’s sharing the steps you need to take to become one, too. What we talked about:The importance of finding a mentorWhy great CMOs seek outcomes, not outputsHow to connect the dots for everyone in your organizationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.