848. Leverage Market Research for Improved Communication

Research and communication fit together in an ongoing cycle.In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernikovsky, Co-Founder of Customerization, and Raj Kuchibhatla, Founder and Managing Director of RKI Partners Inc.What we talked about:The biggest challenge for product marketers todayHow market research can improve messagingYour recipe for out-of-this-world storytellingTurning research into communication assetsWorthwhile success metricsThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.