847. Aligning Your ABM Strategy w/ Company Goals

In this episode, Sangram brings on ABM thought leaders Amber Bogie, Advance ABM Leader at PeakCommunity, and Jennifer Leaver, Senior Marketing Manager at Bazaarvoice, to share their award winning marketing insights, successful campaign results and more.They also discuss:Defining and measuring ABMWhen there’s no marketing and sales alignment, ABM failsTheir preferred marketing tech stacksEngagement and enablement plans Aligning your ABM strategy with company goals Answers to listener questions via live chatLike what you hear? For more episodes like this one find us on our website, on Apple Podcasts or Spotify.