835. How Marketo Does Demand Generation

If you’re doing demand gen, you’ve probably heard of Marketo. In fact, you likely use it for your marketing automation.Well, so do they.And if you want to level up your demand gen, you should learn how they do it.In this Takeover episode, David Lewis speaks with Michael Madden, VP of Demand Generation at AlphaSense and former Demand Gen director at Marketo and Adobe, about how Marketo does demand gen.What we talked about:How Marketo uses their own product to get fantastic resultsWhy Michael has completely reinvented his approach to nurturingThe value of content syndication