825. How to Incorporate ABM into Your Growth Strategy

ABM can be an enormous boon to your growth strategy.If you want to get started, it helps to learn how others have done it before.In this Takeover episode, David Lewis speaks with Lisa Horner, SVP Marketing at AppFolio, about her ABM journey and how you can incorporate ABM into your own growth strategy.They discuss:Why ABM is so powerfulThe tools that help you succeedWhy alignment is the key to a successful ABM strategyThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.